Episode 53 // Natalie Kovarik and JaTanna Williams of Ranch Wives Beef Co.
This week on the podcast we’re with Natalie Kovarik and JaTanna Williams of Ranch Wives Beef Co., based out of their ranches in rural Nebraska and Montana. We met up on the road when they were in Kansas City to speak at the American Hereford Association’s Brand Marketing Summit, and we got to have a great conversation about how their lifelong friendship has turned into a business and partnership.
From their Montana roots to pharmacy school and now back to the ranch, you’ll love hearing about the ‘why’ behind Ranch Wives Beef Co. and the ins and outs of their partnership and how they make that work. Plus a great discussion about the power of the internet and social media and how that makes this all possible for them on so many levels.
It’s fun to ship a little part of our ranch and our town. Because we do love small town living so much and we wish everyone could experience it. There are so many great things about it that if we can bring even just the smallest portion to someone in the city or through our stories, if they feel like they’re out there in the field with us or they can experience things that otherwise they wouldn’t because of us, that’s amazing. And that’s part of why Ranch Wives was created, was to be able to share those things and show what real rural America’s like.
— Natalie Kovarik
For Natalie and I to be able to create a business where we take a small piece of our ranches and be able to ship it across America and to America’s dining tables, and to be able to share a piece of our ranch with them, that speaks more than words.
— JaTanna Williams
All photos used with permission.
PODCAST SHOW NOTES AND LINKS:
Three Forks, Montana
Ord, Nebraska
Swiss Steak Recipe
Instagram: @ranchwivesbeefco
www.ranchwivesbeefco.com