Episode 146 // Steffany Bettin of The Blue Jay Boutique
On this episode of the Rural Revival podcast we’re with Steffany Bettin of The Blue Jay Boutique in Danbury, Iowa (pop. 320).
Steffany’s sharing how she turned an old barbershop in her hometown into a boutique to offer what she calls ‘girl next door’ clothes. She talks about learning her customer base and what they want, expanding her space, launching an app, attracting customers beyond her small town, and more.
She also talks about what it means to bring this business to her hometown, and I’ll warn you, you might want to get your tissues ready for this one. It’s been really cool to watch Steffany really grow a big local following and bringing all these people to HER small town.
You’re going to love her story!
“I just one day quit and decided I was going to open a business. I wasn’t sure what it was, I just wanted a business in Danbury. It started really small, and it’s all just grown from there.”
- Steffany Bettin
“That was one of the learning lessons, that everything I like isn’t necessarily what’s selling right now. So I try to offer a selection for all ages.”
- Steffany Bettin
“Adapting to change has been huge. In order to change, you have to stay relevant and give what people want. And it’s been working for me so far.”
- Steffany Bettin
“You have to take the chance. Just start small with what you can, and if you try, I think you can do it.”
- Steffany Bettin
show notes and links:
Siouxland’s Best Boutique online voting
Rural Route Ramble
Katie & Co.
FOLLOW THE BLUE JAY BOUTIQUE:
FACEBOOK | INSTAGRAM | WEBSITE | APP
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