2024 RETAIL SERIES

From ‘Winging It’ to Winning in Retail

MONDAYS AT 1 PM CST • STARTS JANUARY 8


REGISTRATIONS ARE NOW CLOSED. GET ON OUR WAITLIST TO ATTEND FUTURE CLASSES!

make this your most profitable year yet!

WITH OUR SMALL TOWN SUCCESS MASTERCLASS SERIES

Do you love your business but feel like you’re ‘just winging it’ most of the time? We want to take you from ‘winging it’ to ‘winning it’ with this Retail Masterclass Series!

Join us for five weeks of online sessions where we focus on key strategies that can translate into big wins and big sales for your business — WITHOUT having to discount a thing.

We’ll show you how you can:

>> Make more profit

>> Maximize every inch of your store

>> Build relationships that result in repeat customers

>> Better manage your inventory and money

>> Have an actual plan for your marketing

These proven strategies will help your business win not only in the weeks to come, but will create a foundation you can build on all year long! (And we’re even throwing in some free bonus resources, too!)

With the start of a new year, NOW is the time to be thinking ahead and planning so this can be your best year yet!

 over five weeks we will cover these topics:

- WEEK 1 -
MAXIMIZING YOUR SQUARE FOOTAGE

Ready to make sure every inch of your store is profitable? We’ll look at analyzing numbers, rearranging your store for profitability, planning ahead for market, and more!

- WEEK 2 -
MONEY AND INVENTORY MANAGEMENT

It’s hard to have a truly profitable business if you’re not prioritizing money and inventory management. We’ll focus on making good buying decisions, how to be responsible with your finances, investing in inventory, budgeting, paying yourself, and more.

- WEEK 3 -
TELLING A VISUAL STORY IN YOUR STORE

When customers visit your store, take them on a journey that inspires them to buy. We’re talking all things lighting, color scheme, textures, and more to create an experience that captures the emotions of your buyers.

- WEEK 4 -
BUILDING CUSTOMER RELATIONSHIPS

Relationships are key to longevity in your business! We’ll show you how to make the most of your customer interactions by building a loyalty program, leveraging your email list, working with vendors, and more.

- WEEK 5 -
MARKETING STRATEGY

Marketing works best when you have a plan. We’ll show you how to be intentional with your marketing plan to turn followers into buyers. Plus, learn how to use your vendors to help you market, build your email list, and more.

-BONUS SESSION-
TO BE ANNOUNCED

get further ahead, faster

As we all know, there are no shortcuts in small business. But there is tremendous value in being able to learn from those who have gone before you and learned the hard way — so you don’t have to.

Our goal with this Retail Masterclass Series is to share strategies that have proven success, so you can get further ahead, faster in your small business.

meet your leaders

— small town girls ready to help your small town business —

DANNA
LARSON

You know her as the founder and podcast host of Rural Revival. But you may not know about her career in marketing and advertising. After successful stints as a corporate Advertising Account Executive and nonprofit Director of Communications, Danna put her experience to work for her and created her strategic consulting company, Spark Seven, and more recently expanded this through BRANDED by Rural Revival, where she helps clients build their brands and bring their message to the world in an authentic way.

 

ROBIN
LUNSFORD

Robin’s career officially began when she took over her aunt’s retail embroidery shop in the mall when she was 24 years old. As a new business owner, she immediately found a passion for finding, creating, and selling “pretty” things. In 2001, this new sense of self led to a 20-year partnership with her sister. Together, the sisters built and branded Southern Sisters, a quaint women’s gift and embroidery boutique in Grayson, Georgia. By focusing on customer experience, events, and building loyalty strategies, they successfully grew their business for nearly 20 years.

 YOU DON't have to build your business alone!

let’s chase the dream together

this group is for you if:

 

+ You’re tired of ‘winging it’ and hoping it works.

+ You want to be able to pay yourself at the end of the year and not just put all your profits back into your business.

+ You want to get ahead faster and learn from someone who already has proven success in small town retail.

+ You want to make good buying decisions.

+ You want to make every part of your store profitable.

+ You need this business to be an actual job, not just a ‘jobette’ or side hustle.

+ You’re looking for ways to build customer relationships that bring repeat business.

+ You want to learn from someone who’s already done the hard work in figuring this out so you don’t have to.

 
 
 

if this is you, you’re in the right place!

 
 

PROVEN STRATEGIES TO KEEP YOU MOVING FORWARD

here’s what you will receive:

 

masterclass training + mentoring

We’re bringing you five one-hour sessions of impact-filled training. You’ll get first-hand knowledge and info from Danna and Robin who have proven success as small town entrepreneurs.

Get ready to take notes because these sessions are packed full of tips and strategies to help you have a profitable business!

group q&a

Questions can be asked in the Facebook group at any time throughout the class. No small business topic is off limits here. You’ll get direct feedback on your most pressing questions. Plus, you’ll get input, ideas, and encouragement from everyone in the group!

community

During this masterclass you’ll have access to an exclusive online Facebook community of small town entrepreneurs and leaders who — just like you — are building their businesses and putting rural revival into action. These are your people!

We are better together, and having a support system is key to seeing your businesses and communities thrive. Our guess is the relationships you build here will go far beyond the masterclass!

bonus session

A special bonus session will be announced at the start of the new year!

 

WE’RE ON A MISSION TO HELP SMALL TOWN BUSINESSES THRIVE, AND WE’RE PUTTING OUR MARKETING AND RETAIL EXPERIENCE TOGETHER TO HELP YOU GET BIG WINS IN YOUR BUSINESS THIS YEAR!

don’t miss out!

 

 a value-packed investment

for only $297

>> Live access to five trainings

>> Access to exclusive Facebook community

>> Free bonus session

>> Additional resources and tools

what people are saying…

“Seriously can NOT thank you enough for doing this! Each week I get more ideas and inspiration!”

— HEATHER

“Every time we do a Zoom call or someone posts here, I learn something that I can use in my role as an economic developer. Ideas that can help our businesses and community grow! Can’t say enough how much I appreciate the group to bounce ideas off of and to hear what is working in other rural communities.”

— MEGAN

I'm sad I missed the live sessions, but the replay was great! 

Thank you for a very valuable class, plus the graphics and templates. It was just the motivation I needed!

— SHANNON

“This is worth every penny. Great speakers that can relate to any community, the diverse experience of the members make the conversations interesting and makes you think of your own business or how it relates to your local community.”

— JESSICA

  • Towns with populations of 15,000 or less. Anyone is welcome to join the group, but our content will focus specifically on towns that fit within this population size.

  • Most Facebook groups like these are aimed at larger audiences and larger towns, and in order for you to see the results they’re promising, you have to fit that demographic. Because the businesses and communities in this group are all from small towns (populations of 15,000 or less), our content is specifically created around that criteria and applies to smaller towns, businesses, and audiences.

  • Sorry, unfortunately we can only allow one person per membership to have the login credentials to the library and have access to the Facebook group.

    That being said, your business partner is welcome to join the group with their own membership! We try to keep the price affordable for anyone in this situation.

  • All of the sessions are recorded so you can watch at your convenience.

  • You can get your questions answered at any time in the group by your peers, and facilitators will be answering questions in the group as well. You can also join the live calls for an opportunity to speak directly with facilitators and guest speakers!

  • That’s totally ok! Every session is recorded so you can watch them at anytime that works for you. We know your schedule often needs to be flexible, and your work hours may not line up with our meeting times. That’s why we’ve made the replays easy to find and watch inside the group.

  • You do not have to be in the Facebook group, but we strongly encourage you to join. It’s where we post all of our content, and we don’t want you to miss out on the community you’ll find inside! This is also where you’ll have the opportunity to ask and get your questions answered by the business owners and leaders working alongside of you.

  • We only offer this masterclass series a few times a year, but if it’s not the right time for you right now, you can get on the waitlist to be notified as soon as we’re opening the next one.

 FAQ

enroll now

for only

$297

Join us for a five-week online masterclass where we focus on key strategies that can translate into big wins and big sales for your business.