Episode 74 // Jason and Nicole Smith of DreamDirt

Written By Danna Larson

This week on the podcast we’re in DeSoto, Iowa (pop. 1,050) with Jason and Nicole Smith of DreamDirt, a Midwestern-based farmland auction and real estate company. They’re sharing about their journey from careers in law enforcement and computers to land auctions. From being among the first to have online auctions to creating their own online auction software and expanding into online machinery auctions, they have used technology and modern marketing methods to forge a new path for farm and machinery sales in the auction industry. We talk about the importance of technology in their business and in the future of rural America, and the key roles mentors have played in their journey.

We wanted to create a service that there was no doubt we were on the seller’s side. It’s important to honor the generations who built that farm with honesty and a full price in the end.

— Jason Smith

You’ll appreciate how Jason and Nicole broke out of the typical auction framework and have built such a great business, and how they went all in in an industry where they didn’t have previous experience, but believed in their dream and have worked hard to bring their vision to life. Be sure to check out the show notes and if you’re looking to buy or sell farmland, the DreamDirt team is ready to help.

Listen right here or on these platforms: APPLE | GOOGLE | SPOTIFY | STITCHER

We were townies. We lived in town our entire life, but we were always drawn to the country for something.

— Jason Smith

If you don’t just jump in and do it, there’s never gonna be the perfect time. So just commit. And you align yourself with the people who are in what you want to do, and you grab your mentor and you learn. And the more knowledge you build, the more confidence you have, and you just fly.

— Nicole Smith

Danna Larson
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