Episode 101 // Lukas Fricke of ChorChek

Written By Danna Larson

We as an industry and as agriculture in general - the business of feeding people - we can do good by telling our story and at the same time sell more products because people believe in it.

— Lukas Fricke

This week on the podcast we’re with Lukas Fricke of ChorChek in Ulysses, Nebraska (pop. 171). Lukas is a sixth generation farmer at Union Farms and the inventor of the new ChorChek technology that’s creating a lot of buzz in the ag world. ChorChek streamlines farm operations and data collection, allowing subscribers to keep digital records in a simplified, secure way and giving producers more time to focus on the animals.

We’re talking about how this new technology helps tell the story of where your meat comes from and how his college entrepreneurship program is what originally sparked this idea. Lukas also shares about opportunity within our rural communities, the importance of connectivity for the future of rural America, and where COVID is presenting opportunity for agriculture.

Lukas is proof that you just never know where your connections will take you, and his ChorChek technology is going to be a game changer in the industry. Be sure to check out the show notes and follow along with Lukas and the latest developments with ChorChek.

Listen here or on these platforms:
APPLE | GOOGLE | SPOTIFY | STITCHER

When you think about it, when the producer wins that means that we’re gonna have to pay more income tax or be able to invest in our community. And that’s just the way agriculture is. When we earn more, it goes straight back into our communities. It’s a goal altogether that we need to work toward.

— Lukas Fricke

The best part about covid is that people now understand the importance of the American agriculture infrastructure. Because we actually had food scarcities. We had runs on grocery stores. And people were able to experience what it’s like to be in another country that isn’t the United States.
In the United States we are so absolutely blessed to have a safe and abundant food source, and that’s because of the farmers and ranchers and the great inspection services that we have. And the biggest thing that came out of covid is people now understand that what we are doing on our farms and what is going through our processing facilities is safe. We just realized how important it is that we have that infrastructure to rely upon.

— Lukas Fricke


If we stopped innovating and stopped trying to get better, that’s when we’re gonna fall backwards. And that’s what makes rural America the beacon that it is. We are the heartbeat that keeps everybody else going.

— Lukas Fricke

Danna Larson
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