Episode 116 // Kimberly Joosten of Fourth Street Bakery

On this episode of the Rural Revival podcast we’re with Kimberly Joosten of Fourth Street Bakery in Lexington, Texas (pop. 1,177). Fourth Street Bakery, which is only open on Fridays, receives rave reviews from everyone who’s been there, from the locals to the tourists. Kimberly is sharing her story of how she became an accidental baker and also part of a carrot cake explosion, selling over half a million pieces of carrot cake, and her gradual transition into rural life. She also talks about what it means to make everything with love and how to keep going when the unexpected happens.

I really do put a lot of my energy and love into this food, because it’s my life’s work. This is how I connect with people. This is how you can know me. There’s a little piece of me in this right here.

— Kimberly Joosten

You’ll love Kimberly’s story and how she’s built this business and created something so special at Fourth Street Bakery. Please go give Fourth Street Bakery and stop by and see Kimberly next time you’re in the Lexington, Texas area — trust us, it’s worth the trip!

Listen right here or on these platforms:
APPLE | GOOGLE | SPOTIFY | STITCHER

When I look at those pictures I think, who would come here for these five little items? But they did, they came and they came, and it just grew and grew from there.

— Kimberly Joosten

I just do what I feel, so there’s never a menu.

— Kimberly Joosten

Why are we here if not for the people that come in? What an honor that someone would come in here and eat something that I made with my hands. And I’m thinking about all of our customers when I make the food.

— Kimberly Joosten


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Episode 117 // Kenzie Ashcraft of Farm Girl

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Episode 115 // Interior Designer Brett McPherson of Designer's Brew