Episode 57 // Emily Myers of Lantana Made

Written By Danna Larson

This week on the podcast we’re in Fairfax, Oklahoma (pop. 1,380) with Emily Myers of Lantana Made. Emily is a ranch wife and mom who crafts western handmade bags out of her home on the ranch. From an internship at the Fort Worth Stockyards to a job at Miranda Lambert’s Pink Pistol store, she’s sharing about the journey that led to Lantana Made. Since starting her business she’s put her own mark on the western fashion world and she’s telling us all about it. 

Emily’s craftsmanship is so good that she has to be intentional about telling people she makes these bags out of her home on the ranch, and she has some great advice on the importance of marketing yourself and your story.

Listen right here or on these platforms:
APPLE | GOOGLE | SPOTIFY | STITCHER

I worked endlessly on creating a product that I would be proud of.

— Emily Myers

Be yourself. It’s so important to be you and to sell that.

— Emily Myers

I took every single opportunity that I could to get my name out there.

— Emily Myers

I love that I build bags. And I love that I’m in the fashion industry. But I don’t just want to be known for that. I want to make sure Lantana Made is reaching more hearts than just shoulders. And I feel like the platform that bags have given me and the followers that I’ve created through that I’m able to reach them and pull together and help each other in the ranching world.

— Emily Myers

All photos used with permission.

Danna Larson
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